• Coke has a great potential in the market they operating in. The Coca-Cola brand is known to touch every demography and lifestyle. This detailed SWOT analysis of Coca-Cola aims to provide the readers with a comprehensive insight into Coca-Cola. Coca-cola has over a period of time used positive marketing to the best of its advantage and has rarely been involved in negative marketing (which Pepsi does frequently). 1 INTERNATIONAL BUSINESS Presented by:- Alisha Mody - 9 Jesal Vaidya - 38 Shibin Varughese - 101 Kirk Quadros - 52 Pratish Manchalwad - 60 2. Five years later, the Value Line SWOT analysis proved effective as Coca-Cola remains the 6th strongest brand in the world (as it was then). The following points provide you a bit of Coca-Cola’s background: The SWOT analysis of Coca-Cola talks about the strengths that the company has and its ways to avoid its weakness. It is also known as the brand of youth. This year, the company’s pre-tax profits are likely to decline in the high-single-digit neighborhood, meaning share net may fail to reach last year’s mark of $2.04. SWOT ANALYSIS. It has a brand valuation of $19.4 billion and it is ranked 29 in the Forbes most valuable brands list. A popular soft drinking selling company, Coca-Cola is an American company that was formed during the year 1892 and currently involved mainly in production and sale of concentrate and syrup for Coca-Cola. After conducting a PESTLE analysis on the soft drink company, here is a look at a comprehensive SWOT analysis of Coca Cola. Swot Analysis Of Coca Cola 961 Words | 4 Pages. ; Product portfolio performance: 2015 saw a … Coca-Cola SWOT Analysis. 3. Clipping is a handy way to collect important slides you want to go back to later. The company also sells various citrus beverages and soft drinks. Coca Cola Business Policy Analysis 10094 Words | 41 Pages. Let us discuss on the SWOT analysis of Coca-Cola. The company has about 61,800 employees working for them. After conducting a PESTLE analysis on the soft drink company, here is a look at a comprehensive SWOT analysis of Coca Cola. To identify of SWOT analysis is important for business organization because succeeding in planning process for achieving the company¿½s goal. Before we begin the discussions on the SWOT analysis of Coca-Cola, just listing out the gist of the background of the company Coca-Cola. Currently, James Quincey is the CEO of this mega corporation. Today they account for 1.7 billion servings of all beverages consumed worldwide daily. SWOT Analysis Even though Ali Cakes is a small-scale company Alison is aware of her company’s strengths, weaknesses, opportunities, and threats, otherwise known as SWOT analysis. In 2017, we and The Coca-Cola Company represented approximately 23% and 20%, respectively, of the U.S. liquid refreshment beverage category by estimated retail sales in measured channels.” [1] You can find more information about the business in PepsiCo's official website or Wikipedia’s article. Coca-Cola was established during the year 1892 and it is headquartered in Georgia, United States. SWOT ANALYSIS. As the cola developed in popularity, he created the Pepsi-Cola Company in 1902 and registered a patent for his recipe in 1903. Strengths: The brand equity, highest valuation of the coca cola as a company of more than $80 billion, presence in all over the world as it has captured one of the largest target market as well as market share of the company is significant. It talks about the foreseeable threat that the business can come across and its various ways to get the maximum benefit from the opportunities in the international market. The Coca-Cola Company (KO - Free Coca-Cola Stock Report) appears set to plod along during its 2015 campaign.In that vein, a stronger U.S. dollar has hindered overall profitability. Coca-Cola is the world’s largest beverage company. Threats in the SWOT of coca cola. SWOT Analysis of Apple in 2020 | Apple SWOT, SWOT Analysis of Starbucks in 2020 | Starbucks SWOT, McDonalds SWOT 2020 | SWOT Analysis Of McDonalds, SWOT Analysis of Nike in 2020 | Nike SWOT, SWOT Analysis of Netflix in 2020 | Netflix SWOT, SWOT Analysis Of Samsung in 2020 | Samsung SWOT, Top 9 Nike Competitors in 2020 | Nike Alternatives. KHADIM HUSSAIN ROAD, LALKURTI, RAWALPINDI. The iconic Coca Cola logo and its popular drinks are a familiar scene in every part of the world. It is a well known brand. Now customize the name of a clipboard to store your clips. And from those two, Coca cola is leading the race with high margin, hence enjoying much higher percentage of market share. The weakness of Coca cola was the suspected use of pesticides or vast consumption of water. Coca-Cola is the world’s largest beverage company. 3. SWOT analysis is a strategic planning tool that can be used by Coca-Cola managers to do a situational analysis of the company . Nestle is the lead competitor, considering they beat PepsiCo’s earnings in 2017. […] We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. • It covers the large market segment the market for coca cola as mentioned in the SWOT analysis segment is encouraging. In 1982, the Coca- cola company was aware of the film and television industry to its growth potential and synergy with marketing, so in the 1982 they took acquisition of the Columbia pictures. strategy of “coca cola” company to provide a wide selection of the ready to drink beverages to potential consumer in pakistan in local market.Analysis was carried out in local market of beverages on the basis of size and growth, covering different segments that are potential customer of beverages. If you continue browsing the site, you agree to the use of cookies on this website. Coca-Cola and Pepsi are the big to players in the beverage market. strategy of “coca cola” company to provide a wide selection of the ready to drink beverages to potential consumer in pakistan in local market.Analysis was carried out in local market of beverages on the basis of size and growth, covering different segments that are potential customer of beverages. The SWOT analysis of Coca-Cola differentiates the brand’s main strengths, weakness, opportunities, and threats that provide a chance for the company to investigate these parameters as what they should modify to scale more. It’s a home name by millions around the world. As the leading beverages company in the world, Coca Cola almost monopolizes the entire carbonated beverages segment. You can change your ad preferences anytime. During the last two years, the company in Pakistan has involved $130 million. Marketing Communication of Pepsi & Coca Cola in Pakistan! COCA COLA Logo SWOT stands for strength, weakness, opportunities, and threats. In 2017, we and The Coca-Cola Company represented approximately 23% and 20%, respectively, of the U.S. liquid refreshment beverage category by estimated retail sales in measured channels.” [1] You can find more information about the business in PepsiCo's official website or Wikipedia’s article. SWOT analysis is a strategic planning tool that can be used by Coca-Cola managers to do a situational analysis of the company . Communication review - "Share a coke 2014" - Coca cola, No public clipboards found for this slide, Coke Pakistan Marketing Analysis project (SWOT). SWOT ANALYSIS OF PEPSI COLA PAKISTAN SWOT ANALYSIS OF PEPSI. COKE However, the threat here is that water scarcity is on the rise. MARKETING PROJECT It aims to identify Coca-Cola’s strengths and weaknesses. Five years later, the Value Line SWOT analysis proved effective as Coca-Cola remains the 6th strongest brand in the world (as it was then). Good ROI – Coca-Cola has been comparatively successful for executing new projects and has generated good returns by building many new revenue streams. You’ll come across at … Coca-Cola Icecek A.S. – Strategy, SWOT and Corporate Finance Report, is a source of comprehensive company data and information. Coca-Cola is a multinational company with … COCA COLA SWOT ANALYSIS (2016) with infographics [READ THE LATEST Coca Cola SWOT 2020] Coca Cola SWOT (Introduction) – Coca Cola (NYSE:KO), the beverage giant is a global brand with a strong brand image. In Pakistan coca cola company employs1800 people. The company owns more than 400 brands, including sports drinks, teas, juices, and energy drinks. Swot Analysis Of Coca Cola 961 Words | 4 Pages. When you conduct a SWOT analysis, you find out the strength of that company, the weakness of that company if there is any, you find out the opportunities for the business, and threat for the company. In Pakistan, Coca Cola is operating under the name of Coca Cola Pakistan Beverages Limited and its products are available in every cities, villages, and districts of Pakistan. This includes Nestle and Coca-Cola. STRENGTHS STRONG MUTINATIONAL . It’s a home name by millions around the world. The opportunities and the threats facing the company are also discussed in detail. Swot Analysis Of Pepsi 1227 Words | 5 Pages. You’ll come across at … The Coca-Cola Company (KO - Free Coca-Cola Stock Report) appears set to plod along during its 2015 campaign.In that vein, a stronger U.S. dollar has hindered overall profitability. The iconic Coca Cola logo and its popular drinks are a familiar scene in every part of the world. Swot analysis plays a vital role in the growth of a business. • Coke has a large margin for growth in Pakistan. Strengths. The recipe for Pepsi (the soft drink), was first developed in the 1880s by a pharmacist and industrialist from New Bern, North Carolina, named Caleb Bradham – who called it “Pepsi-Cola” in 1898. If you want to find out more about the SWOT of Coca Cola… An Overview of The Topic 8 1.2 Company Background 9 1.3 Mission, Vision and Objectives 16 1.4 Product range 19 1.5 Organizational Structure 24 Industry Analysis 31 Five Competitive Forces for The Soft Drink Industry 37 Competitor Analysis 40 Coca Cola 41 The Coca Cola Company versus PepsiCo Globally 49 Gourmet Cola 53 … Coca-Cola Icecek A.S. – Strategy, SWOT and Corporate Finance Report, is a source of comprehensive company data and information. During the last two years, the company in Pakistan has involved $130 million. Everything you need to know. Coca-cola is one of the most respected brands in the world and it has long warded off the competition with the use of a strong distribution strategy and equally strong marketing messages. See our Privacy Policy and User Agreement for details. The company also manufactures other brands of soft drinks in flavor like lemon, orange, and variants of cola … Coca Cola operates under the title of Coca Cola Pakistan Beverages Limited in Pakistan and its goods are accessible in all Pakistani towns, villages and neighborhoods. In Pakistan coca cola company employs1800 people. Raw material sourcing – Water is the only threat to Coca cola. • The Coca-Cola SWOT analysis report highlights the internal strengths and external opportunities that can be incorporated to overcome its weaknesses and address threats from the external environment. In Pakistan, Coca Cola is operating under the name of Coca Cola Pakistan Beverages Limited and its products are available in every cities, villages, and districts of Pakistan. Coca Cola has an incredible brand identity. Swot analysis plays a vital role in the growth of a business. KHADIM HUSSAIN ROAD, LALKURTI, RAWALPINDI. The main aim of the company is to make use of the company’s assets in the form of financial strength, brands, unparalleled distribution system, global reach, and strong commitment for the associates and management. And from those two, Coca cola is leading the race with high margin, hence enjoying much higher percentage of market share. SWOT stands for strength, weakness, opportunities, and threats. The report covers the company's structure, operation, SWOT analysis, product and service offerings and corporate actions, providing a 360Ëš view of the company. Its a type of analysis which is used to gain competitive advantages. Coca Cola is the market leader in the drink sector on the worldwide sector, holding 48.6 percent according to … Its a type of analysis which is used to gain competitive advantages. It has a high brand recognition and reputation. SUBMITTED TO: SIR.BILAL RIAZ Coca Cola is the market leader in the drink sector on the worldwide sector, holding 48.6 percent according to … SWOT Analysis of Coca Cola. Coca-Cola is the major producer and distributor of beverages in the world and the biggest corporations in the United States. These two brands have the buying power and brand recognition to compete head-to-head with PepsiCo. MARKET ANALYSIS The SWOT analysis of Coca-Cola mentioned in this article has highlighted the main strengths of the brand that comes up from its strong brand identity, extended global reach, huge brand value, dominant market share, and acquisitions. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. The opportunities and the threats facing the company are also discussed in detail. This detailed SWOT analysis of Coca-Cola aims to provide the readers with a comprehensive insight into Coca-Cola. It is an important technique to evalauate the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) Coca-Cola is facing in its current business environment. Coca-Cola… The company owns more than 400 brands, including sports drinks, teas, juices, and energy drinks. Coca-Cola sees a huge opportunity in case it introduces new products and on segment diversification, increasing its presence in the developing nations, and introducing many packaged drinking water. Tesla SWOT analysis 2020. The company also manufactures other brands of soft drinks in flavor like lemon, orange, and variants of cola … SWOT Analysis is also called institutional analysis which includes strength, weakness, opportunity and threats. The major weakness is seen in its strong competitor Pepsi, less product diversification, and drinks that lead to huge health concerns. Read on to discover more about the world’s renowned beverage brand through this Coca Cola SWOT analysis. This SWOT analysis of Coca-Cola highlights the point to have a strong brand image. Coca-Cola and Pepsi are the big to players in the beverage market. • Coke has a large margin for growth in Pakistan. This Coca Cola SWOT analysis reveals how the company controlling one of the most iconic brands of all time used its competitive advantages to become the world’s second largest beverage manufacturer. SWOT Analysis of Coca-Cola SWOT Analysis, also referred to as SWOT matrix is a handy strategic planning technique used to help an organization or a person understand their strengths and weaknesses, and also used for identifying potential business opportunities and threats that … It is a sugared carbonated drink and is a symbol of American tastes. This paper included a comprehensive PESTAL and SWOT analysis of COCA COLA Company for guidance of students and scholars. Boasting a wide range of product portfolio, coca-cola has a presence in over 200+ countries. SWOT Analysis “Coca-Cola brands are available to consumers throughout the world. Coca-Cola company is one of the leading beverage manufacturers in the world. STRENGTHS STRONG MUTINATIONAL . 2 3. 1. SWOT Analysis is also called institutional analysis which includes strength, weakness, opportunity and threats. When you conduct a SWOT analysis, you find out the strength of that company, the weakness of that company if there is any, you find out the opportunities for the business, and threat for the company. Company overview: (Source: Hoover’s Inc, a Dun & Bradstreet Company) The Coca-Cola Company is the largest nonalcoholic beverage manufacture in the world, in which it presents and operates in 200 different countries. To make sure that Coca-Cola meets the long-term competitive advantage it must address the various concerns highlighted in the SWOT analysis of Coca-Cola. Coca Cola PEST & SWOT analysis. 1 | P a g e COCA COLA Logo. Looks like you’ve clipped this slide to already. A brief project on the marketing analysis of Pakistan Coke (CocaCola), Macro & Micro Analysis, Marketing Mix, SWOT Analysis, Values and Competitors, Marketing strategies, Marketing objectives, Market needs, Market behavior, Market Growth and major segments. 3.4 Internal Audit (SWOT Analysis: Strengths and Weaknesses Analysis of Coca Cola): This part of report provides information about current and previous year’s profit and loss account data, market share data, performance graph which have indicated internal or operational strengths and weaknesses of current marketing strategy and BCG Matrix. Coca-cola is one of the most respected brands in the world and it has long warded off the competition with the use of a strong distribution strategy and equally strong marketing messages. It is an important technique to evalauate the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) Coca-Cola is facing in its current business environment. A 360-degree analysis of Tesla's business in 2020.In 2020, Tesla is at cross roads. Coca-Cola has a brand name that holds its own prestige in the world market. ARMY PUBLIC COLLEGE OF MANAGEMENT AND SCIENCES It is a qualitative research • It covers the large market segment the market for coca cola as mentioned in the SWOT analysis segment is encouraging. COKE 2012 The report covers the company's structure, operation, SWOT analysis, product and service offerings and corporate actions, providing a 360ËÅ¡ view of the company. Swot Analysis Of Pepsi 1227 Words | 5 Pages. The brand has about 2800 products and exists in about 200 countries. SWOT Analysis of Coca-Cola SWOT Analysis, also referred to as SWOT matrix is a handy strategic planning technique used to help an organization or a person understand their strengths and weaknesses, and also used for identifying potential business opportunities and threats that … Sweden. Coca Cola Business Policy Analysis 10094 Words | 41 Pages. PepsiCo SWOT analysis Strengths It aims to identify Coca-Cola’s strengths and weaknesses. Swot Analysis Of Pakistan. Marketing Strategy Of Coca-Cola 1052 Words | 5 Pages. If you continue browsing the site, you agree to the use of cookies on this website. SWOT ANALYSIS OF PEPSI COLA PAKISTAN SWOT ANALYSIS OF PEPSI. DATE OF SUBMISSION: 07JUNE, 2012 Competitive momentum from Purchase, shifts from New York transfers to Atlanta. Nestle as a competitor. PepsiCo SWOT Analysis: Threats. PepsiCo SWOT analysis Strengths It is a qualitative research See our User Agreement and Privacy Policy. Coca-Cola has the edge in the market and because they are first to capitalize on new consumer trends. • The SWOT and PESTLE analysis report of The Coca-Cola Company is a comprehensive analysis tool for all the appropriate internal and external factors that influence the brand and its operations. Muhammad Kashif Omer Malik 840310-P655 E-mail: m_04119_omer@hotmail.com Tutor: Leif Linnskog Date: 01 Sep 2008 Marketing Communication of Pepsi & Coca Cola in Pakistan Extracts Date 01 September 2008 Author Muhammad... Save Paper; 122 Page; 30350 Words This article presents you with an understanding of where Coca-Cola stands. COCA COLA SWOT ANALYSIS (2016) with infographics [READ THE LATEST Coca Cola SWOT 2020] Coca Cola SWOT (Introduction) – Coca Cola (NYSE:KO), the beverage giant is a global brand with a strong brand image. Coca-Cola was established in 1886 in Atlanta by John Pemberton. SWOT analysis of Coca-Cola. Tesla SWOT analysis 2020. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. SUBMITTED BY : MUHAMMAD GHAYAS The threat is seen with its packaging and its indirect competitors. Coca-Cola has a brand name that holds its own prestige in the world market. Strengths in the SWOT Analysis of PepsiCo : Brand equity: it is one of the most prominent and famous brands in the world in the food and beverage sector. • Coke has a great potential in the market they operating in. Here is the SWOT analysis of RC Cola which is the flagship brand of the Royal Crown Cola Company based out of the USA. Obviously, PepsiCo’s main competitors are their biggest weakness. This year, the company’s pre-tax profits are likely to decline in the high-single-digit neighborhood, meaning share net may fail to reach last year’s mark of $2.04. The multinational entity of the Coca-Cola Pakistan gives it an edge upon other competitors. ARMY PUBLIC COLLEGE OF MANAGEMENT AND SCIENCES SWOT Analysis of Coca-Cola in 2020 | Coca Cola SWOT On April 13, 2020 April 16, 2020 By Competitors Content Team A popular soft drinking selling company, Coca-Cola is an American company that was formed during the year 1892 and currently involved mainly in production and sale of concentrate and syrup for Coca-Cola. ... Gourmet Bakers Pakistan ... fountain retailers and fountain wholesalers. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. This paper included a comprehensive PESTAL and SWOT analysis of COCA COLA Company for guidance of students and scholars. Competitive momentum from Purchase, shifts from New York transfers to Atlanta. On April 13, 2020April 16, 2020 By Competitors Content Team. Coca-cola has over a period of time used positive marketing to the best of its advantage and has rarely been involved in negative marketing (which Pepsi does frequently). Beside it, Coca Cola also maintain their reputation as the leading company in the world using PESTLE analysis so that Coca Cola can Coca Cola operates under the title of Coca Cola Pakistan Beverages Limited in Pakistan and its goods are accessible in all Pakistani towns, villages and neighborhoods. Coca-Cola Swot Analysis SWOT Analysis Being the leading manufacturer, distributor and marketer of non-alcoholic beverages in the world, Coca-Cola has a strong brand recognition and brand portfolio. Coca-Cola Swot Analysis SWOT Analysis Being the leading manufacturer, distributor and marketer of non-alcoholic beverages in the world, Coca-Cola has a strong brand recognition and brand portfolio. The multinational entity of the Coca-Cola Pakistan gives it an edge upon other competitors. Strengths. Within a few years, Coca-Cola became the most recognized, renowned, and widely distributed brand in the world. An Overview of The Topic 8 1.2 Company Background 9 1.3 Mission, Vision and Objectives 16 1.4 Product range 19 1.5 Organizational Structure 24 Industry Analysis 31 Five Competitive Forces for The Soft Drink Industry 37 Competitor Analysis 40 Coca Cola 41 The Coca Cola Company versus PepsiCo Globally 49 Gourmet Cola 53 … 1151 Words5 Pages. It is a well known brand. This article will talk about the SWOT analysis of Coca Cola ( Strengths, Weakness, Opportunities and Threats). To identify of SWOT analysis is important for business organization because succeeding in planning process for achieving the company¿½s goal. From those two, Coca Cola was the suspected use of pesticides or vast consumption of swot analysis of coca cola pakistan holds its prestige. Drinks, teas, juices, and variants of Cola … SWOT analysis to store your clips Pages. To players in the SWOT analysis is a handy way to collect important slides you want to go to! 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